LOGO DESIGN
THAT HUMANIZES
SERVICE ROBOTS
![ursrobot logo design](https://d4s9b1yah7r0c.cloudfront.net/wp-content/uploads/2023/03/URSRobot-Case-Study_02.jpg)
FRIENDLY & SMART
URSrobot is a startup that focuses on developing service robots with intelligent solutions, combining products and software to create a more friendly experience. The team wants to present the company as a modern, confident, yet reliable partner, and worked with CRE8 to transform the spirit into its new logo.
![ursrobot logo design](https://d4s9b1yah7r0c.cloudfront.net/wp-content/uploads/2023/03/URSRobot-Case-Study_03.jpg)
PEOPLE FIRST
The core value of the company is to put people before technology. That is why it is import to add a human touch to its logo and overall imagery, so customers can feel encouraged and more comfortable choosing URSrobot over its competitors.
![ursrobot logo design](https://d4s9b1yah7r0c.cloudfront.net/wp-content/uploads/2023/03/URSRobot-Case-Study_04_logo-gif.gif)
CONFIDENT BLUE
First impression always matters. The color blue stands for confidence, professionalism, and innovation, which builds trust in customers’ mind.
![ursrobot logo design](https://d4s9b1yah7r0c.cloudfront.net/wp-content/uploads/2023/03/URSRobot-Case-Study_05.jpg)
EMOTIONALLY ENGAGING
The “robot” icon with compelling eyes is portrayed in a simplified form with balanced geometry, infusing the logo with a modern yet approachable feeling; the typeface follows the same weight proportion of the icon, creating visual harmony. The design can easily adapt to different scenarios.
![ursrobot logo design](https://d4s9b1yah7r0c.cloudfront.net/wp-content/uploads/2023/03/URSRobot-Case-Study_06.jpg)