THUNDERX3:
A BRAND FOR
NEXT-GEN
GAMING GEAR
Designing a Revolutionary Gaming Experience
ThunderX3 is a gaming brand built for the fast-paced, ever-evolving world of esports. With a focus on cutting-edge design and immersive user experience, ThunderX3 partnered with CRE8 to define its brand identity. Our design team crafted the logo, established comprehensive brand guidelines, and created an intuitive, visually striking UI, delivering a bold fusion of power and sophistication.
Logo & Brand Colors: Symbols of Energy and Precision
CRE8 developed a dynamic identity for ThunderX3, centered around a sharp, triangular logo formed by three lightning-shaped segments—symbolizing energy, motion, and progress. The vibrant aurora blue and white color palette amplifies the futuristic, sci-fi aesthetic, making the brand instantly recognizable and visually unified across all touchpoints.
Establishing Brand Guidelines for Consistency
To ensure a seamless and powerful visual presence, brand guidelines were mapped out around the core identity elements. The logo and brand colors served as signature accents across the product line, packaging, marketing materials, and digital platforms. By defining consistent applications of typography, spacing, and tone, ThunderX3 was able to reinforce its position as a forward-thinking brand in the competitive gaming landscape.
UI Design in a Futuristic Realm
CRE8 extended ThunderX3’s brand identity into the user interface, creating an intuitive software experience. UI icons are clearly defined, and a smart visual hierarchy helps users navigate settings with ease. The sub-menu structure responds dynamically to selected functions, enabling advanced customization while maintaining user-friendliness. The result is an interface that feels like a personalized sci-fi world, allowing players to operate their setup with confidence and control.
