REDEFINING POWER:
DURACELL PACKAGE DESIGN
Packaging with Quality
Duracell, a leading brand in battery technology, is renowned for its long-lasting and reliable power solutions. The brand sought CRE8’s assistance to reinvent the visual design of its packaging, beginning with one of its most popular products – power banks. The concept is to make the packaging modern and stylish, aligning with the premium product quality.
Incorporating Brand Elements
Incorporating Duracell’s brand elements, the package design uses its iconic colors: gradient copper and black as the main tones to keep the look simple yet high-end. The palette extends to the inner structure to maintain consistency.
Explanatory Icons
The icons are designed to be explanatory. Information hierarchy on the outside of the boxes is essential for consumer electronics, as it enables a clear understanding of product features and instructions for use.
Consistent Brand Experience
The packaging doesn’t just tell the story of the product; it also plays an important role in the overall brand experience. The visual strategy for the power banks’ packaging will be applied to the package design of many more future Duracell products.
